How The Kobo Stole Spotlight from Kindle Fire in Canada

Many have dreamed to get the new Kindle Fire in Canada but only to have it smashed by Amazon’s reluctance to establish their image in this fine country. Despite being so close to its origin, Canada never received a good treatment from the leading e-reader manufacturer. The current and old offerings from Amazon are limited to a few models and their varieties. More importantly, the amount of available contents or rather the lack of it is not leading them anywhere better. The only people who are buying the available models of Kindle Fire in Canada are those who are crazy about having it. Meanwhile, other options are gaining popularity due to a variety of reasons. Among them, Kobo is statistically a better option for the potential buyers of Kindle Fire in Canada.

The new version of Kindle Fire is yet to be launched in Canada officially. Similarly featured Kobo Arc has quite a lot more to offer than its rival. To be precise, Arc runs Android 4.0 (Ice Cream Sandwich) meaning it will have access to all the apps available in Google Play. Amazon on the other hand allows only the apps in its Android app store to be downloaded on Kindle devices. Combine that with the fact that users of Kindle Fire in Canada will not be able to access all the exclusive-to-Kindle contents like Amazon Instant Video and you get the idea why buying the Kobo Arc is a much better option.

The battle between Apple, Amazon and other Android tablet manufacturers has always been contents and the availability of it. Apple has done its fair share for making contents available to Canadian users of iPad and iOS devices. Google has taken a more worldwide approach. With the large selection of exclusive contents and a unique approach (device-wise, Kindle is the first of its kind of e-readers) towards making it available, Amazon had almost everything on its side. Still its lack of interest in selling Kindle Fire in Canada has cost the company a market of 35 million potential users.

It is hard to understand why licensing fees and other legal barriers are stopping Amazon from launching the new Kindle Fire in Canada while they have launched it in other parts of the world that are significantly far away from its home base. Needless to say Kobo Arc is enjoying the absence of Kindle Fire with its initial offering of a 7” ePUB reader boasting 1.5 GHz dual core processor and 1GB RAM. At $199.99 USD, it is significantly cheaper than Google Nexus too! Please visit Kindle Fire Canada for more information.